"Mixing fun with a serious purpose was the idea behind the creation of the Hamptons Art website, www.fripit.com. Website administrator Ben McHugh, who enjoys the process of setting up websites, started Fripit three years ago when artist friends began asking him to design sites for them. In order to avoid being swamped with lots of favors for friends, Mr. McHugh said he’d make one website and post whatever anyone gave him there.

At first, Fripit was the cyberspace home for artists without websites, people who felt thwarted by technology that seemed difficult to master. Now most of Fripit’s artists have their own websites but still want to be part of a website group."